Insights — practical notes on design, websites and search

Insights.

Short, practical pieces on the things clients ask about most. No gated downloads, no email required, nothing held back for a sales call.

A logo is not a picture of your business. It is a piece of equipment with a job, and most of that job happens at sizes nobody designs for.

Slow sites lose customers before a single word is read. The causes are usually four things, and three of them are free to fix.

Before you spend anything on content or links, five pieces of housekeeping decide whether you appear in local search at all.

Everything above is free to copy. If you would rather it was handled, that is what the studio is for.